Media-only election campaigns likely to leave many Ugandans under-informed

Elections

Media-only election campaigns proposed to avoid mass rallies during the COVID-19 pandemic are likely to leave many Ugandans under-informed, a new analysis of Afrobarometer survey data shows.

Migrating most campaign activities to the media to limit the spread of the coronavirus, as recently directed by the Electoral Commission, may be feasible as the number of registered/operational media outlets in Uganda has reached more than 300 radio stations, 50 television stations, and 10 major  news publications while the Internet and social media are now available in most trading centers and villages. Recent increases in media penetration into the countryside and in local-language media, as well as strong popular support for a free media, add to the feasibility of media-only campaigns in the 2021 elections.

However, Afrobarometer survey data show that the proportion of Ugandans who can access and who make use of various media channels remains relatively low and concentrated among certain demographics, such as the young, the more educated, men, urban residents, and people in the Central region. Media-only campaigns may thus disadvantage more women than men, and many poorer, less educated, older, and rural citizens.

These findings make a strong case for the government to ensure access to media that guarantees equitable access and free engagement between candidates and members of the public.