Practical Sampling International

About us

Practical Sampling International (PSI) is a full service research agency based in Nigeria, with network operations in other West African countries. We have a national network of more than 600 supervisors and interviewers force across the six regions of Nigeria. We also maintain substantial field research teams in Ghana, Cameroon, Benin, Togo, Liberia, Mali and Senegal. 

Our services cover both qualitative and quantitative studies. We have experience in carrying out media, automotive, agricultural, pharmaceutical, advertising (pre and post), customer satisfaction and social research.  

Our scope spans consumer, industrial/corporate and trades using door-to-door, central location, telephone and on-line interviews.  We also carry out in-home and in-store observations. Our clientele include blue chip organisations, multinational companies, international organisations, non-governmental organisations, government agencies as well as local companies. 

PSI and Afrobarometer

As one of Afrobarometer’s national partners for Nigeria, we:

  • carry out quality control on data entry and processing including double entering of minimum of 10% of questionnaires
  • prepare field technical/methodological reports
  • contribute to the preparation of country specific questions, report on survey finding in conjunction with  Afrobarometer’s technical advisor
  • participate in events to disseminate survey finding to media, the NGO community, government officials and parliamentarians.